Is individuality in fashion just a lash out to the process of fast fashion or just a different approach to it?
Those who refuse to shop in primark and such high street stores because they appear to not want to be seen following the trends of todays fashion industry simply just are not liking to admit to themselves that actually they are following this view in society of needing and having to look like everyone else only in either a more elaborate or risky way.
Hmmm...this coversation arose during pre drinks to a christmas party when talking to the photographer i work with (a man) who seems to think that society is always telling us what we NEED and WANT when in fact its not what we need but what we think we need.
Although i have therefore come to an understanding on this subject and concluded that i feel that in fact its a subconsious level that i cant control...
Aswell i say this doesnt apply to the fact i NEED a chanel bag in my life ;)